This Privacy Policy describes how Backup Power Pro, a division of Key Electric, LLC ("we," "us," or "our"), collects, uses, and protects information when you visit our website, submit a quote request, download our generator guide, or engage with our services. We respect your privacy and are straightforward about what we collect and why.
1. Information We Collect
Information You Give Us Directly
When you fill out our quote form, book a video assessment, or download our generator guide, we collect:
- Name — to address you and prepare your quote
- Phone number — to confirm your appointment and send follow-up texts
- Email address — to send your quote, confirmation, and any follow-up communication
- Home address — to confirm service area eligibility and prepare for installation
- Information about your electrical panel and generator — amperage, panel type, and installation details shared during the quote process
Information Collected Automatically
When you visit our website, certain data is collected automatically through cookies and tracking technologies:
- Pages visited and time on site — used to understand how visitors use our site
- Device type, browser, and operating system — used for site performance and compatibility
- Referring URL and traffic source — used to understand where our visitors come from (e.g., Facebook, Google, direct)
- IP address — collected by analytics and pixel tools; not stored or used by us directly
2. How We Use Your Information
- To contact you about your quote or appointment — by phone, text, and email
- To prepare and send your quote — through our client management platform (Dubsado)
- To schedule and complete your installation — we need your address and contact info to do the job
- To send confirmation and reminder messages — automated texts and emails around your scheduled appointment
- To send the generator guide — if you requested it, we deliver it and may follow up with related tips
- To measure and improve our advertising — we use the Meta Pixel and conversion tracking to understand which ads lead to bookings so we can show better ads
- To request a Google review — after your installation is complete, we may send a review request through Dubsado
We do not sell your personal information. We do not share your name, phone number, email, or address with any third party for their own marketing purposes.
3. Text Message (SMS) Communications
By providing your phone number and booking an appointment or submitting a quote request, you consent to receive text messages from Backup Power Pro. These messages may include:
- Appointment confirmations and reminders
- The video call link sent before your assessment
- Follow-up messages if we miss each other
- Occasional follow-ups related to your quote or installation
Text messages are sent from (864) 400-5302 via our messaging platform (Quo, powered by Twilio). Message and data rates may apply. You can reply STOP at any time to opt out of further messages.
4. Third-Party Services We Use
We use a small set of trusted platforms to run our business. Here is what each one does with your data:
| Service | Purpose | Data Involved |
|---|---|---|
| Supabase | Our CRM and database — stores contact records, quotes, invoices, and messages | Name, email, phone, address, quote and job details |
| Meta Pixel (Facebook/Instagram) | Tracks website visits and ad conversions to help us measure our Facebook and Instagram ads | Page views, device/browser info, IP address (anonymized by Meta) |
| Meta Conversions API | Sends lead events to Meta server-side to improve ad attribution accuracy | Hashed email or phone (sent securely; Meta cannot reverse the hash) |
| Twilio | Outbound SMS messaging for quote follow-ups and appointment communications | Phone number, first name |
| Stripe | Payment processing for deposits and invoices | Payment details handled entirely by Stripe — we never see or store card numbers |
| PostHog | Product analytics — helps us understand how visitors use the site | Anonymized page events, clicks, and session data |
| Mapbox | Address autocomplete in the quote form | Address text entered into the form field |
Each of these services has its own privacy policy. We encourage you to review them if you have questions about how they handle data independently.
5. Cookies
Our website uses cookies — small files stored in your browser — to support analytics and advertising measurement. The Meta Pixel and Microsoft Clarity place cookies when you visit the site. You can control cookies through your browser settings, though disabling them may affect some site functionality.
We do not use cookies to track your activity across other websites beyond what Meta and Clarity handle as described above.
6. Data Retention
We retain your information for as long as needed to provide our services and meet legal obligations. Customer records (quotes, invoices, job details) are retained for a minimum of five (5) years for tax and contractor license compliance purposes. Marketing contact records are retained until you opt out or request deletion.
7. Your Rights and Choices
- Opt out of texts: Reply STOP to any text message from us at any time.
- Opt out of emails: Use the unsubscribe link in any email we send, or contact us directly.
- Request your data: You can request a copy of the personal information we hold about you.
- Request deletion: You can request that we delete your personal information. We will honor this request unless retention is required by law (e.g., tax or licensing records).
To exercise any of these rights, contact us at key@backuppowerpro.com or call (864) 400-5302.
8. California Residents — CCPA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You can request details about the personal information we collect, use, and share.
- Right to Delete: You can request that we delete your personal information, subject to certain legal exceptions.
- Right to Opt Out of Sale: We do not sell your personal information to third parties. You do not need to take any action to opt out.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
We do not sell your personal information — to data brokers, advertisers, or anyone else. Full stop.
To exercise your CCPA rights, contact us at key@backuppowerpro.com. We will respond within 45 days.
9. Children's Privacy
Our services are intended for homeowners aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.
10. Security
We take reasonable precautions to protect your information. Payment processing is handled entirely through Dubsado and their payment partners — we do not store credit card numbers or banking information on our systems. Our website is served over HTTPS. Third-party tools we use (Dubsado, Meta, Twilio) maintain their own security standards.
No method of transmission over the internet is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy. The current version is always available at backuppowerpro.com/privacy.
12. Governing Law
This Privacy Policy is governed by the laws of the State of South Carolina.
Privacy Questions?
Reach out any time — we're a small local business and will respond personally.
Email: key@backuppowerpro.com · Phone: (864) 400-5302
Backup Power Pro — a division of Key Electric, LLC — Greenville, SC